Defending Your Prices During A Recession - Caroline Lartigolle

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In this course, students will learn how to effectively make pricing decisions during the constant cycles of recessions.  They will learn how to resist the panic of price reductions; how to avoid creating price wars with competitors; how to keep growing profitability during a recession; and how to manage inevitable recessions with specific pricing strategies and tactics.

Course Details

Introduction
Course Introduction
Module 1
A Recession? A Crisis?
Review
Module 2
The role of pricing is changing
Review
Module 3
The faux-pas. And some good ones
Review
Module 4
Your client calls for a price reduction: a step-approach
Review
Module 5
Preparing price cuts across organization
Review
Closing
Thank you
Quiz
Course Quiz
Course Survey
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