In this course, students will learn how that in the B2B world, it is inevitable that they will face difficult times—recessions, pandemics, steeply declining oil prices, and more.  These events can lead to intense pricing pressure that, left unchecked, may result in disastrous financial performance. Students will learn that pricing pressure does not need to lead to crippling pricing declines. Students will learn how to get ahead of the storm with a Pricing Crisis Preparedness Plan; and they will learn how to execute their plan with confidence.

In this course, Joanne, author of Pricing in a Crisis Playbook, will share her firsthand success drawing from the strategies she used to lead DuPont and other global B2B companies through tough times.

Attendees will learn:

• The importance of proactively influencing the market with a sense of urgency
• How to prepare a comprehensive Pricing Crisis Preparedness Plan
• How to segment your customers and develop strategies/policies for each segment during market downturns
• How to make smart price discounting decisions with confidence