Live Workshop - Negotiation Skills for Pricers and Sales: Combating Professional Procurement & Winning with Lydia Di Liello, May 4-5, 2021

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May 4-5, 2021
12:00p-4:00p EDT

Businesses face unprecedented pricing pressure due to the sophisticated of modern procurement organizations. With the pressures on our global economy, Negotiation skills are more important than ever before. Every penny counts for a business - now more than ever, as we emerge from Covid. 

Pricing, Sales and Finance leaders across all industries are being engaged in challenging sales negotiations driven by well-trained procurement groups. Negotiation is a core business skill necessary for anyone in business. Pricing professionals and Sales teams need to up their game to defend pricing, value proposition and margins. 

This course will provide in-depth, practical pricing and negotiating approaches to counter even the most challenging procurement strategies. Help your sales and pricing teams capture more of the value you deliver to customers. 

Attendees will learn:

  • How to prepare for and engage in a negotiation
  • The tactics utilized by professional procurement and the appropriate responses 
  • The 5 errors to avoid during any negotiation


Lydia Di Liello is the CEO & Founder of Capital Pricing Consultants, a revenue management and business consultancy dedicated to improving profitability for its clients through strategic, operational and tactical recommendations. She brings more than 25 years of global revenue management and business leadership expertise to her clients.  Lydia holds an MBA from Youngstown State University and is a member of the Board of Advisors for the Professional Pricing Society.

Course Details

Negotiation Skills for Pricers and Sales
Workshop Access
Workshop Networking - Tuesday
Workshop Quiz
Workshop 3 Survey
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