Live Workshop - Strategic Choice Cascade for Pricing: To Drive Growth Targets with Karen Chiang & Steven Forth, May 4-5, 2021

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May 4-5, 2021
12:00p-4:00p EDT

A Strategic Choice Cascade is a way of organizing the choices made while strategy is being established and evolved. Introduced by Roger Martin and popularized in the book, "Playing to Win," it guides people to think through their strategy choices. Making choices out of context can lead to misallocation of resources, confusion and even contradictions. Putting decisions in context, and in an organized way, makes it easier to achieve alignment while executing on goals. This workshop will help you rationalize the strategic pricing choices that will impact your strategic objectives. 

Attendees will learn:

  • The ability to communicate and defend your choices
  • The ability to track the outcomes of those choices so that you can evolve your tactics 
  • Alignment on decisions that will pave the way for solid execution 


Karen Chiang has extensive experience growing technology product and services business at all levels of scale and maturity. She leads workshops on pricing and investment across North America and has contributed several important innovations to pricing best practices particularly in the area of community value drivers. Karen's domain expertise includes go-to-market strategy - specializing in value drivers, market segmentation, and pricing. She is passionate about performance, the team, and the dynamics needed to achieve managed growth. 

Steven Forth leads Ibbaka's strategic direction and key relationships. He is an expert in marketing strategy (segmentation, targeting, revenue models, pricing) human & organizational performance, learning, and knowledge management. Named one of the top 10 pricing authorities in the world, Steven has helped companies from Fortune 500 to start-ups drive returns and increase profits. Steven has led presentations, workshops, and events globally on topics including pricing, innovation, and talent. 

Course Details

Strategic Choice Cascade for Pricing
Workshop Access
Workshop Networking - Tuesday
Workshop Quiz
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