Live Workshop - The Key Pricing Capabilities for Digital Selling Success with Bill Dudziak and Josh Bardell, May 4-5, 2021

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May 4-5, 2021
12:00p-4:00p EDT

While some businesses were prepared for the COVID-19 crisis with existing digital channels, many B2B companies were ill-prepared for a swift change to virtual selling or customer self-serve experiences. With an existing reliance on traditional sales methods, many organizations are challenged to deliver on two important aspects to selling digitally: 1) availability of pricing for digital self-serve channels, and 2) adapting pricing to fast-changing market conditions and customer needs. In this workshop, we will walk through the six key stages of Digital Selling Maturity and the roadmap to advancing your business into digital selling success. 

Attendees will learn:

  • Why advanced pricing capabilities are key to serving the omnichannel buyer
  • The six stages of Digital Selling Maturity and the key priorities for focus in each stage 
  • How your organization can gain competitive advantage through digital acceleration

Joshua Bardell, Lead Strategic Consultant at PROS, has focused his career on pricing and strategy, with a focus on strategic pricing initiatives to drive margin dollars. Joshua has seen the pricing world from a number of different angles, having led pricing teams, selecting and implementing pricing systems as well as selling pricing software

William (Bill) Dudziak is a Lead Strategic Consultant for PROS where he supports clients to develop their vision and execution plan for pricing improvement. With nearly two decades of pricing leadership at Fortune 50 organizations, he has expertise in defining pricing strategies, building out pricing Centers of Excellence, driving pricing transformation with artificial intelligence and change management.

Course Details

The Key Pricing Capabilities for Digital Selling Success
Workshop Access
Workshop Networking - Tuesday
Workshop Quiz
Workshop 5 Survey
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