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May 11-12, 2021
12:00p-4:00p EDT

This workshop is designed for business-to-business (B2B) and business-to-government (B2G) software vendors (and/or software-enabled hardware vendors) that are looking to improve and optimize their go-to market pricing, packaging, and offer structures. Whether your organization is start-up, growing, or large global enterprise, this workshop will ensure participants will learn and apply value-based pricing practices for software as well as tactics to drive adoption and deliver revenue optimization. With a strong focus on subscription pricing, the workshop will also highlight case study examples and allow attendees to openly discuss pricing opportunities and challenges within their own business. 

Attendees will learn:

• Pricing tools to help develop value-based & segmented software offer structures
• Pricing hardware, software, and service subscription bundles 
• "What works" approaches and case studies that can be directly applied to your organization

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