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May 11-12, 2021
This workshop is designed for business-to-business (B2B) and business-to-government (B2G) software vendors (and/or software-enabled hardware vendors) that are looking to improve and optimize their go-to market pricing, packaging, and offer structures. Whether your organization is start-up, growing, or large global enterprise, this workshop will ensure participants will learn and apply value-based pricing practices for software as well as tactics to drive adoption and deliver revenue optimization. With a strong focus on subscription pricing, the workshop will also highlight case study examples and allow attendees to openly discuss pricing opportunities and challenges within their own business.
Attendees will learn:
Scott is founder of Miller Advisors Inc, a boutique consulting practice located in Toronto, Canada specializing in pricing and offer design strategies for software companies. With over 20 years of pricing experience that includes senior consulting roles as well as corporate global pricing director roles with $10B technology firms, Scott is also an instructor with the Professional Pricing Society (PPS), and a Fellow of the International Software Product Management Association (ispma.org). He is also a CPP, CPA, CMA, a published author, and speaker on best-in-class pricing practices.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
|Quantity||Price per voucher|
|Best Practices in Pricing B2B Software and Software-Enabled Hardware|
|Workshop Networking - Tuesday|
|Workshop 9 Survey|