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May 11-12, 2021
In business and day to day life, the profile of behavioral economics is rising. Look no further than your home bookshelf, podcast feed, and even your local grocery store to find evidence of these concepts in your life. Nobel laureate Dan Kahneman and collaborator Amos Tversky built a research base that others like Dan Ariely, Stephen Dubner, and Steven Levitt have helped popularize. This workshop will cover how many of these psychology-based principles and tricks can be applied to your B2C and B2B businesses to present better product offerings, and sell more effectively. Content will include both presented material and interactive participation and exercises.
Attendees will learn:
Pete Morelli is a Consulting Manager with Simon-Kucher & Partners. His areas of expertise include strategic pricing, data analytics with storytelling, negotiation, market research, and process improvement. Pete earned his B.A. in Economics from Colby College and MBA in Pricing from Simon Business School.
Chris Michaud is Senior Director, Simon-Kucher & Partners. He is an expert in leading initiatives to drive profitable revenue through innovative strategy, talent optimization, and business/technology process transformation across Commercial, Marketing, Finance, and Operation functions. Chris earned his Bachelor's in Finance from Butler University.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
|Quantity||Price per voucher|
|Use Psychology to Improve Your Product Offerings, Price Realization, and Sales Effectiveness|
|Workshop Networking - Tuesday|
|Workshop 10 Survey|