Taking as examples best practice case studies in B2B and B2C pricing, in this course, students will learn about proven Pricing Tools and Innovative Pricing Strategies that will improve Pricing capabilities of their organization. This course also highlights available opportunities for companies to develop the insights and establish the corporate discipline to implement creative Pricing Strategies. We will review which elements of the pricing strategy to change during recessionary times.

We will also highlight available opportunities for companies with the insight and discipline to implement creative pricing strategies. You will gain insights about what you can do to improve pricing capabilities of your own organization. A checklist, which has been tested in +50 B2B and B2C pricing projects, summarizes key take-aways to implement main learnings.