As pricing professionals, we have lots of tools to help us examine the numbers, but what if the real pricing pressure is because our sales teams aren't delivering compelling proposals? In this course, Reuben Swartz, a ‘numbers’ guy from Mimiran, reveals how there are limits to numerical analysis and huge opportunities for price and revenue gains from improving proposals.

In this course, designed for B2B firms, students will learn how to leverage their freedom to craft sales proposals with two effective, crafting strategies that allow for the creation of compelling proposals.  Students learn the most effective structure of a winning proposal, and what should be removed to increase proposal success. Firms that have strict proposal requirements--for example, government sales--will learn some valuable tips, but may not be able to apply the full range of techniques.