MC LMS - Introduction to Pricing on Purpose

Introduction to Pricing on Purpose - Ron Baker & Ed Kless

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In this foundational Pricing course, students will learn how to price products/and or services based on customer-perceived value rather than cost-plus pricing methods. Students will learn to avoid the potentially harmful consequences of cost-plus pricing; learn how to communicate better with customers; discover their expectations up-front; enhance customer loyalty and retention; and increase their company's profitability. Students will learn how to lead their companies to adopt new and innovative pricing strategies, offset rising costs and increased competition that will diminish profit margins, and safeguard other investment rewards.

Attendees will learn:

The genesis of cost-plus pricing––and why so many businesses still cling to it
All customers are not created equal and the economics of price discrimination
The First Law of Pricing: all value is subjective
The Second Law of Pricing: all prices are contextual
Why there is no such thing as a commodity
The seven types of customer risk and their impact on value
What is a “fair price?”—the ethics of price discrimination

Who Should Attend

Any executive who is interested in being among the leaders in the business world moving away from the cost-plus pricing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of costs.

Course Details

For Distributors

Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.

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PPT Presentation
Transcription

Module 1
Module 1 - Review

Module 2
Module 2 - Review

Module 3
Module 3 - Review

Final Quiz

Introduction to Pricing on Purpose Survey