In this foundational Pricing course, students will learn how to price products/and or services based on customer-perceived value rather than cost-plus pricing methods. Students will learn to avoid the potentially harmful consequences of cost-plus pricing; learn how to communicate better with customers; discover their expectations up-front; enhance customer loyalty and retention; and increase their company's profitability. Students will learn how to lead their companies to adopt new and innovative pricing strategies, offset rising costs and increased competition that will diminish profit margins, and safeguard other investment rewards. |
Attendees will learn:
Who Should Attend
Any executive who is interested in being among the leaders in the business world moving away from the cost-plus pricing method to achieve a competitive differentiation and who is tired of sacrificing profits on the altar of costs.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
Quantity | Price per voucher |
---|---|
1+ | $0.00 |
Welcome |
PPT Presentation | ||
Transcription |
Session |
Module 1 | ||
Module 1 - Review |
Session |
Module 2 | ||
Module 2 - Review |
Session |
Module 3 | ||
Module 3 - Review |
Course Assessment |
Final Quiz |
Course Survey |
Introduction to Pricing on Purpose Survey |