Pricing and Corporate Strategy - Tim Smith

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Problem: To get pricing done right, companies must define the structure, routines, and culture of their organization.

Solution: Track pricing decisions from business strategy through pricing strategy, market pricing, price variance policy, to price execution, including new offering development, the sales strategy, and international markets.

Learning Objectives

  1. Use value-based pricing paradigm to drive pricing decisions across the organization
  2. Drive pricing decisions into new-offering development to improve market acceptance and price capture on innovation from the moment of launch through maturity
  3. Transform the relationship between sales and pricing toward a mutually constructive goal of capturing profitable customers
  4. Utilize contextualization to appropriately set prices in international markets and construct successful market-entry strategies
  5. Define the structure, routines, and culture of the organization to drive value-based pricing orientation throughout all decisions that impact price capture
  6. Gauge the appropriate price response to a competitive threat
  7. Design your pricing council and pricing organization

Course Details

Welcome
PPT Presentation
Transcription
Welcome!
Session
Module 1
Module 1 - Review Quiz
Session
Module 2
Module 2 - Review Quiz
Session
Module 3
Module 3 - Review Quiz
Session
Module 4
Module 4 - Review Quiz
Session
Module 5
Module 5 - Review Quiz
Closing
Course Assessment
Final Quiz
Course Survey
Pricing and Corporate Strategy Survey
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