Stephan Butscher will give you insights into several quantitative methods and tools to help optimize your pricing.

In this course, students will be provided a blueprint of how to best use Quantitative methodology past the theoretical background, “Pros & Cons,” as well as examples to bring each quantitative method to life within their organization.

The methods covered in this course will help you answer questions on market priority, value proposition and competitiveness as well as price levels. In the price strategy section, you will learn where you should compete and why using value-price assessments, alignment tactics, and other quantitative strategies.

In the second part of the course we will examine price setting and how to measure willingness to pay, a topic that many companies struggle with.