In today’s turbulent economic environment, a strong focus on pricing has never been more important to retailers.

In this course, retailer-students will learn what actions Retailers can take to enhance Price Image and increase Sales Profitability.

Learn how leading retailers of fast-moving consumer goods (supermarkets, chain drug stores, mass merchandisers, etc.) are driving competitive advantage through progressive pricing strategies and tactics. This session will focus on actions that retailers can take to enhance price image and increase profitable sales.