MC LMS - Unit, Versioned, and Bundled Pricing

Unit, Versioned, and Bundled Pricing - Tim Smith

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Problem: Selecting and designing the right price structure to capture your market profitably and aligning communication to pricing strategy
Solution: Make informed decisions between unit, good-better-best versioned, or bundled pricing, and use behavioral economics to drive acceptance

1. Identify the market characteristics that support unit, versioned, and bundled pricing
2. Derive the economic models that inform optimal price structure selection
3. Construct analytical approach to identifying optimal prices in bundled pricing
4. Apply consumer behavior and behavioral economic to improve customer adoption of your prices and price structure
5. Review a case study of AT&T in successfully identifying and driving a significant change in price structures

Course Details

For Distributors

Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.

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PPT Presentation
Transcription
Welcome!

Module 1
Module 1 - Review Quiz

Module 2
Module 2 - Review Quiz

Module 3
Module 3 - Review Quiz

Module 4
Module 4 - Review Quiz

Module 5
Module 5 - Review Quiz
Closing

Final Quiz

Unit, Versioned, and Bundled Pricing Survey