In this course, students will learn an outline of a methodological framework for Quantitative Pricing Research.

But most importantly, you will have a framework for conducting the research.

Research should be conducted before a price point is set for a product or service. If the research is not planned and executed well (or not even done), then the price point will be incorrect, which would have serious consequences for the business. You cannot jump into a pricing study without a framework for conducting the study. Many courses focus on research techniques. But how to apply the techniques -- which ones and when -- is ignored.