Pricing During Turbulent Times - Paul Hunt

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This is a dangerous time for pricing. A recession, combined with large fluctuations in commodities and exchange rates are making it extremely difficult to manage pricing. In this course, Professional Pricers learn how to be more effective during times of economic uncertainty or upheaval. 

Module 1 - Overview

The forces of turbulence

Building a “Turbulence Score” for your company/industry

The 7 pricing dangers of turbulence

Module 2 – Changing Customer Needs

Staying in touch with changing customer needs

Best practices in forecasting demand at different price levels during turbulent times

Handling negotiations with customers

Module 3 - Smart Competitive Pricing

How to minimize the chances of a price war

Participants will compete in an experimental “Price Wars” game

How to outmaneuver the competition

Module 4 – Strategies for a Recession

Strategic adjustments that protect margins

Implementing smart price changes

Principled price responsiveness to changes in the economy

Module 5 - Handling Turbulence Handling Turbulence in Commodities and the Exchange Rate

Protecting your pricing during fluctuations in the exchange rate

How to handle fluctuations in commodities

Processes for ensuring better decision-making


This course includes case studies, group discussions and interactive exercises that allow pricers to experience the impact of turbulence.

By the end of this session, pricers will be better equipped to handle the external forces that are impacting their business.

Course Details

PPT Presentation
Pricing During Turbulent Times Presentation - Module 1
Pricing During Turbulent Times Presentation - Module 2
Pricing During Turbulent Times Presentation - Module 3
Course Assessment
Final Quiz
Course Survey
Pricing During Turbulent Times Survey
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