This is a dangerous time for pricing. A recession, combined with large fluctuations in commodities and exchange rates are making it extremely difficult to manage pricing. This course is focused on helping pricers be more effective during this time of economic uncertainty.
Module 1 - Overview
The forces of turbulence
Building a “Turbulence Score” for your company/industry
The 7 pricing dangers of turbulence
Module 2 – Changing Customer Needs
Staying in touch with changing customer needs
Best practices in forecasting demand at different price levels during turbulent times
Handling negotiations with customers
Module 3 - Smart Competitive Pricing
How to minimize the chances of a price war
Participants will compete in an experimental “Price Wars” game
How to outmaneuver the competition
Module 4 – Strategies for a Recession
Strategic adjustments that protect margins
Implementing smart price changes
Principled price responsiveness to changes in the economy
Module 5 - Handling Turbulence Handling Turbulence in Commodities and the Exchange Rate
Protecting your pricing during fluctuations in the exchange rate
How to handle fluctuations in commodities
Processes for ensuring better decision-making
This course includes case studies, group discussions and interactive exercises that allow pricers to experience the impact of turbulence.
By the end of this session, pricers will be better equipped to handle the external forces that are impacting their business.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
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|Pricing During Turbulent Times Presentation - Module 1|
|Pricing During Turbulent Times Presentation - Module 2|
|Pricing During Turbulent Times Presentation - Module 3|
|Pricing During Turbulent Times Survey|